News group and the spread of China to negotiate landing CMMB platform

Reporters from the operation of CMMB mobile TV business in the wide dissemination of informed insiders, one of the world's largest media group news group is wide spread and negotiate, hope to make our content landing on the CMMB platform.
According to the Chinese media, the news group, because of the news group optimistic about the form of CMMB handheld TV media, the initiative to spread the expression of willingness to cooperate, the two sides have begun to cooperate on the initial contact. From both sides of their respective advantages, the future of cooperation should be the news group to provide content, while the wide spread to open its CMMB media platform. But insiders said, in the news content, the main partner of CMMB or CCTV, if able to make news group and the wide dissemination of cooperation, the main areas of cooperation between the two sides will be some entertainment content.
The insiders also said that due to the media and news group has just begun to contact, the specific mode of cooperation and the timetable has not yet talked about, there is still a long way to go. Analysts believe that if CMMB can successfully hold the news group, then with the news group's content advantage, can greatly enhance the attractiveness of CMMB users. However, due to China's strict control of the content of radio and television programs, the introduction of the contents of foreign media groups, may encounter resistance on approval, so the cooperation between the two sides is not a simple thing.
The news group is one of the world's largest media group, as head of media mogul Murdoch, with the Wall Street journal, Sky TV, twentieth Century Fawkes film, and other industry's.