Overseas three network video mode landing in China

In 2005, the network video industry Chinese began to rise in the Youtube has been bought by Google under the stimulation of video sites have emerged, under the venture capitalists from hundreds of millions of dollars in stimulus, Youku, potatoes, cool 6, PPLive, PPS and many other online video companies have been rising.
Similar to the first portal imitation YAHOO, China's video site is also similar to follow the development path of foreign peers, which can be roughly divided into UGC mode, P2P mode and Hulu mode.
The originator of UGC mode is Youtube, relying on user generated content and sharing of traffic. Youtube content model in 1 years by the famous video site replication, including today's Youku, 56, six rooms, Mofile, potatoes, etc..
However, the business model is not as easy as imitating — — Chinese difference with the United States is the most essential, Chinese video users consumption less than an American level, and access the video bandwidth costs, but many times higher than the United states. At once on the private video site 100 after only 10 more than the mighty wave crashing on a sandy shore.
In fact, the first video network in China is the emergence of P2P mode, such as PPS, PPL, QQlive, thunder, etc., in foreign countries as the main representative of Joost, the biggest advantage is to save bandwidth. But this model is easy to encounter Telecom policy risk, because China telecom operators do not charge according to flow, reluctantly giving away bandwidth.
In recent years, the domestic video sites have to learn the transformation of the United States Hulu model. Hulu began to profit from the first year of the website operation, 2009 advertising revenue of $100 million, with 1% video traffic to seize 33% U.S. video advertising market, as early as in Hulu three years to set up the video sharing website Youtube is still in a huge loss. In the country to Baidu's own independent video site as a representative of the odd arts, like Hulu, like the arts focus on film and television drama as long as the video content.
At present, the traditional website to occupy the advantages of funds have also poured into the video army, and through the integration of its graphic resources to enhance competitiveness. The first Sohu into the Bureau, recently, Baidu's video site “ odd art ” formally launched, positioned to provide free HD video content. According to Qiyi CEO Gong Yu, reached a strategic cooperation Qiyi and including the China Film Group, Huayi Brothers, Zhejiang TV and other copyright, in addition to providing free genuine HD content, Qiyi also provides genuine video clips to share to social networking sites and other functions.
At the same time, the television network is not a small impact on the video site. Today, Shanghai SMG, Hunan satellite TV, Zhejiang radio and television have announced that it will launch its own network television, led by CCTV network TV “ national team ” has been initially formed. However, some industry insiders believe that some of the video sites, including CCTV international, local TV and some of the big TV media group, with a huge difference in the positioning of commercial video sites. In the face of a different market, face different preferences, as in the traditional Internet industry positioning, Sina, Sohu the commercial website and xinhuanet.com, people.com.cn have relatively large differences, the development of the space.
Among all kinds of confusion and embarrassment, China's video industry is directly proportional to the income and expenditure. According to the third party consulting firm iResearch recently released "2010 first quarter online video" core data report shows that the first quarter of Chinese video total revenue is only 594 million yuan, as an Internet portal business income. Which advertising revenue accounted for only 55.3%, while China Telecom vent a business accounted for up to 23.8%.